Having shot hundreds of properties, I can certainly say from experience that if you spend a little time preparing your property before a shoot, it is going to attract so much more positive attention online.
Obviously the property should be clean and tidy but some extra steps can make a big difference. Make the property as uncluttered as possible as this will be a real benefit and remember that in some shot angles items outside the property will be visible when the being photographed from the inside and visa versa.
Open curtains and blinds and make sure they are straight and the curtains are dressed in
Plump all the cushions and pillows and make sure the bedding is smooth and pulled taught to avoid creases showing
Remove any clutter, such as boxes under beds, items on top of wardrobes, spare pet beds and bowls. If you have a garage or shed store items in there temporarily as these areas normally do not get photographed
Make sure all wardrobes and cupboard doors are closed
Clear off kitchen worktops and hide away towels, oven gloves and washing up items, maybe pop them in the sink cupboard
Shut all toilets seats and remove excess toilet rolls
Remove fridge magnets and stickers on cabinets
Clean the windows inside and out
You don't need to lay a full dinner table in fact over-dressing can make a space look smaller
Flowers on display can be nice but keep them proportionate to the room size and let the photographer know that you can move them to other rooms if necessary
Hide away any items that have personal data on such as post and bills and turn off all computer and TV screens
Avoid having seasonal decorations on show, such as Christmas decorations
Remove any vehicles, boats and trailers from the driveways
Hide away rubbish and recycling bins
Cut the grass and remove any fallen leaves or dead plants
Close all windows and doors a uniform look of the outside of the property is best and the photographer will open a feature door or window when required
Put down and if possible remove washing lines
Make your neighbours aware the property is being photographed and if possible ask if they can ensure the cars, bins etc etc are out the way
Pack away excess play items in the garden such as footballs, paddling pools, dog toys etc.
Open up hot tub covers